Pass The Baton is a multi-platform campaign created with Glenn Kaino Studio and Tommie Smith, translating a historic act of protest into a contemporary call to action.

We developed the campaign direction, the identity, and the film language — building a system that could move fluidly between editorial, motion, and digital surfaces.

Funds raised through the project go directly to The Advancement Project and the Afiya Center, extending the work far beyond the screen.